Ilan Finer

Performance Marketing & AI-Driven Growth Expert

Paying for ads that don’t bring clients?

Hiring for performance marketing?

linkedin.com/in/ilanfiner

A Bit About Me

Since 2016 I’ve turned ad budgets into growth for B2B and B2C companies, working AI-first at a speed that used to require a whole team.

I help businesses get more clients from their paid media, and cut the ad spend that never turns into customers.

Most ad accounts pay for clicks that go nowhere: the wrong search, the wrong page, a form nobody follows up. I find those leaks, close them, and only then scale what already works. More clients, lower cost per client.

My Skills Stack

Ad platforms

Meta
Google
LinkedIn
Microsoft
X
Reddit

Analytics

GA4
GTM
Looker Studio

Growth

CRO
A/B Testing
ABM
CRM
Marketing Automation

AI

AI Agents & Workflows
AI Creatives & UGC
Claude
ChatGPT
Gemini

Education

Bachelor of Laws (LL.B.)Sapir College

Highlights

120+acquisition campaigns launched from zero, in a highly regulated US marketDarrow AI, 2024 to 2026
+118%net profit, while media spend grew 63%, through optimization focused on stable ROISeperia, 2020 to 2021
50+countries served from a $100K monthly budget, in 7 languages, on Google and Microsoft AdsSeperia, 2020 to 2021

Experience

Senior Performance Marketing Specialist

Darrow AI (LegalTech) | 2024 - 2026

Owned user acquisition for US legal cases end to end, launching over 120 campaigns from zero, including case research, audience targeting, creatives, funnels, and tracking.
Managed campaigns on Meta, Google, LinkedIn, Microsoft, X, and Reddit Ads in a highly regulated market, contributing to tens of millions of dollars in potential company revenue.
Pioneered AI adoption in the marketing team, creating AI-generated UGC, static creatives, and copywriting, then onboarding the team to tools like Claude, ChatGPT, and Gemini.
Built an automated email marketing channel from tens of thousands of leads who opted in, creating a new acquisition source at near-zero cost.
Designed an outbound lead generation system based on open web intelligence to reach institutional investors, with zero paid media spend.

Digital Marketing Manager (B2B SaaS)

Immagnify | 2021 - 2024 (Acquired by Warmly)

Established the digital advertising accounts from the ground up, including the full funnel and tracking system.
Managed search and social ad accounts, using data to uncover optimization opportunities and scale what worked.
Developed the ABM prospecting and cold email system that booked qualified demo meetings for the sales pipeline.

Fintech PPC Account Manager (B2C)

Seperia | 2020 - 2021

Managed Google Ads and Microsoft Ads accounts with a $100K monthly budget, serving ads in over 50 countries in 7 languages.
Grew net profit by 118% while scaling media spend by 63%, through data-driven optimization focused on stable ROI.
Performed market research and trend analysis that opened new SEM opportunities and drove expansion into global markets.

Digital Marketing and Webmaster (Finance)

Psagot Investment House | 2016 - 2019

Managed the official website, online magazine, email marketing, and SMS campaigns for the largest investment house in Israel.
Owned the full funnel from lead generation to handoff to the sales team that booked agent meetings.
Partnered with design, content, legal, product, and IT teams on new digital assets that improved lead generation and user experience.

Let’s talk

Hiring for performance marketing, or paying for ads that don’t bring clients? Send me a message. I read every one.